Management Engineering - Strategy and Marketing

Oral exam

IBLUE OCEAN mostra una notizia di una acquisition e chiede Quali sono alcuni Possibili MOTIVI PER FARLA E PROBLEMATICHE fa UNA DOMANDA DI STUDIO EUNA DI RAGIONAMENTO STUDIO SU UN Caso FRESILIENCE WHAT IS THE MEANING OF THIS AND NOW THIS IMPACT ON THE COMPANY'S STRATEGY Caso iAmazon pushing electric automatiziaton For their own delivery Fast Delivery WHY WOULD YOU PUSH FOR THIS WHAT ARE THE IMPACTS ON THE CHAIN se SBAGLI ti fa ragionare su dove pensi di aver sbagliato chiedendo lateoria di quello che hai detto TYCASE Cost TIME OF SUPPLY CHAIN ARE RISING Allo STESSO TEMPO REDUCTION FOR PRICES FOR SHIPPING What ARE THE IMPACTS OF THESE ON ACOMPANY DELIVERING A B2 C PRODUCT WHAT ARE THE LEVERAGES TO ADDRESS THIS Issue a INTERNATIONALISATION 09.40 Brand Strategy BRAND REPOSITIONING TO ABEER SERVICE QUALITY TA N L I E T I C E O N S DELIVER ATRACKING SYSTEM YOU ARE A NEW COMPANY YOU ARE COOKING FOR AN MVP Minimum Variable Price WHAT ARE THE CHARACENSIFFIFFI vedi Whatsapp 9 52 Delivering services boom della domanda SIAMO ON TOP OF THE SHARK THIN RIDERS ARE DEMANDING BETTER CONDITIONS covi a test afatti da un'azienda CHE FACEVA Te s t Di Gravidanza I FieniliCOMPETITION aTHE PIE OF STAKEHOLDERS IN THIS 4 Caso NETFLIX AUMENTANO Costi sub e diminuiscono a VA R I TIPI DISRUPTION FEDERICO DELLA BELLA CASE CARREFOUR Ladecline in PROFITABILITY IN THE Last Ye a r s LA WHAT ARE THE SHOULD ASK SOME me T. a m Question about FIRST WE SHOULD DO AN EXTERNAL ANALYSIS STEEP PROFITABILITY N'SÉPECALLY IN FOOD BEVERAGE IS IN PHYSICAL Store 94 Physical ate U sore GEIE ssere Pricing OR IN C COMMERCE in Price Lagemaquaggij the main are what are THE Communication MIX THAT YOU WOULD SUGGEST Se uno sbaglia come chiama Qualcosa lo chiede anche aQuello dopo IS INSTAGRAM A DIRECT MARKETING NO WHAT DISTINGUISH PERSONAL SELLING FROM DIRECT MARKETING ITA R G E T 1By 1 CUSTOMER CHE exam HIGHLY PERSONA offre atuti la stessa cosa on the specific SINGLE FANNO PARTE DI UN Cluster e CUSTOMER What are product characteristics OF PRODUCT TO BE Sold THROUGH PERSONAL semina IHIGH LEVEL CUSTOMIZATION COMPLEXITY HIGH VA LU E PRODUCT SERVICE HIGH LEVEL CUSTOMER DIRECT MARKETING HIGH FREQUENCY of purchases otherwise the effort is not Justified FORSE ERA ANCORA PERS Sen THE FIRST LEVER FOR SUP MKT advertising sales promotion MAIN ASPECT OF CUSTOMER JOURNEY FOR A SUPERMARKET COMPETITION IN THE SUP MRT what is the Competition How dies itworn Why The Entrance Of Apure digital COMPETITOR COULD BE ATHREAT FOR Carrefour LEAST EXPENSION LOW COST Key diff In the BU model BETWEEN CARREFOUR ANDIE Commerce su peanut LIEIIF.li Iinecis different COST STRUCTURE MORE FIXED ASSETS KEY PARTNER MAYBE PARTNERSHIP FOR DELIVERY Channels U SEE MANY FULL DIGITAL PLAYER ENTERING IN THE BUSINESS WHICH FRAMEWORK SHOULD OOSE U SHOULD ANALYSE THE EXTERNAL FORCES AND THE EVOLUTION OF CUSTOMER BEHAVIOUR WHERE THIS DATA COME mi FROM Name dimension to analyse Customer Behaviour L TIMES A CUSTOMER GO TO SM now Muay me we me supermarket L NOW HE PAY Main factor that impacts profitability I'HEINEKEN.CA EesFEY.o Li e IS AProblem IN COSTS OR SALES DECREASE IN SALES INGEASE IN COSTS LA IN THIS CASE THERE IS AN INCREA IN SALES L AS ARESULT THE DIFFERENCE DECREASE t mIII what ACTIONS TO INCREASE Prices INCREASE OF THE PERCEIVED VA LU E MARKETING Actions TO REPOSITION your HOW BRAND NATI Shepurposeofspongy EVERS To USE MARKETING my TU WHICH COULD BE THE EVENTS PEOPLE CHARACTERS REPUTATION ISVERY IMPORTANT INTERNATIONAL PRESENCE FOR SM WHAT ARE THE MODELS THAT CAN BE USED YET OF METRIC THAT CAN SHOW THAT YOUR BUSINESS IS WORKING metric OF THE PROCESSES COST XSINGLE DELIVERY LEAD TIME INVENTORY ROTATION customer Journey NOT THE SAME FOR EVERY PRODUCT COMMUNICATION MIX Levers DIFFERENCE BETWEEN LUXURY GOODS AND COMMERCIAL GOOD ADV ANTIIEELEEE BETWEEN THE TWO U periodically WA N T S TO Ve r i f y your competitive position LA USE STEEP I MACRO FACTORS La 5 Forces EXAMPLE OF VA N RES COMP IN SM Brand Image why Because brand equity Can't be copied It's a Result of years of work DISRUPTION IN SM WHICH FRAMEWORK WOULD U USE TO INTERPRET REALITY understand WHETHER THE CHANGES ARE PERMANENT TEMPORARY SUSTAINABILITY APPROACH US RESILIENCE PRACTICAL ACTIONS TO PROTECT YOURSELF From THIS L RAISE BARRIERS HOW EXAMPLE OF ENTRY BARRIERS ECONOMIES OF SCALE FAME WORK TO DO AMAJOR CHANGE IN VA LU E PROPOSITION O L CSF ERC MODEL APPLY IT TO THE L HOW CAN YOU TRASFORM VA N E CASE PROPOSITION TO SOMETHING TA N G I B L E