Management Engineering - Strategy and Marketing

Collection of questions and answers with the students answer

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16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 1 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…G-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u Questions for S&M 1. The Business Model: Il 88% dei partecipanti (52 su 59) ha risposto correttamente a questa domanda. 2. Which of the following options concerning Blue Ocean Strategy is correct? Il 75% dei partecipanti (46 su 61) ha risposto correttamente a questa domanda. ! Forms (https://www.office.com/launch/forms?auth=2&from=FormsDomain) ! RT 89 Risposte 45.17 Te m p o m e d i o p e r i l c o m p l e t a m e n t o Attivo Stato Describes how the company c … 6 Supports in strategy execution 1 Can be used by both incumbe … 0 All of the above 52 ! " Insights BOS is the one best approach … 7 BOS helps stimulating strategi … 46 ! BOS explicitly includes the use … 4 BOS value attributes as-is repr … 4 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 2 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 3. Which of the following alternatives best describes a digital business strategy? Il 55% dei partecipanti (29 su 53) ha risposto correttamente a questa domanda. 4. Which of the following alternatives is correct? Il 53% dei partecipanti (32 su 60) ha risposto correttamente a questa domanda. 5. Entrepreneurial strategy: Il 61% dei partecipanti (30 su 49) ha risposto correttamente a questa domanda. A DBS is a functional level stra … 3 A DBS is a Business Strategy w … 29 ! A DBS goes beyond IT functio … 17 A DBS should be aligned with … 4 Disruptive innovation largely c … 11 Big Bang Disruptors introduce … 16 Sustaining innovation is all ab … 1 Big bang disruptors start life … 32 ! Should be employed by startu … 3 Aims at creating competitive a … 30 ! Suggests to forego the traditi … 11 Complies with most of the ste … 5 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 3 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 6. The service marketing model envisages 7 Ps. In which of these responses is there a P that is not present in she seven Ps? Il 86% dei partecipanti (51 su 59) ha risposto correttamente a questa domanda. 7. What is the right progression of economic value in marketing terms? Il 75% dei partecipanti (43 su 57) ha risposto correttamente a questa domanda. 8. The markup pricing policy is a methodology based on...? Il 97% dei partecipanti (57 su 59) ha risposto correttamente a questa domanda. " Insights Product, Place, Positioning 51 ! Product, Process, People 1 Price, People, Physical evidence 3 Promotion, People, Place 0 None of the above 4 " Insights Product, price, place, promotion 7 Market, consumer, product, se … 5 Commodities, goods, services, … 43 ! High price, good quality, more … 2 Customer-based pricing 2 Cost-based pricing 57 ! Competitor-based pricing 0 None 0 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 4 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 9. Who among these figures is normally remunerated with a percentage commission on turnover? Il 89% dei partecipanti (54 su 61) ha risposto correttamente a questa domanda. 10. Which of these answers is not classified as Native advertising? 11. SWOT analysis adopts the following perspectives: Il 55% dei partecipanti (33 su 60) ha risposto correttamente a questa domanda. " Insights Wholesalers 0 Retailers 2 Agents 54 ! Direct salesman 5 Paid Search 6 Content marketing 25 Promoted listing 7 Customised 12 Internal and external analysis … 2 Internal analysis considers the … 1 Internal analysis is subjective … 33 ! External analysis focuses on tr … 24 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 5 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 12. SWOT analysis: Il 90% dei partecipanti (54 su 60) ha risposto correttamente a questa domanda. 13. External strategy analysis: Il 58% dei partecipanti (36 su 62) ha risposto correttamente a questa domanda. 14. Corporate Strategy: Il 62% dei partecipanti (37 su 60) ha risposto correttamente a questa domanda. " Insights Supports the process of strate … 54 ! Allows formulating a proper C … 5 Favores results of internal anal … 1 Could be avoided if at least o … 0 Allows to identify a company's … 3 Focuses on the identification … 19 Through the assessment of th … 4 Is a key step of strategy formu … 36 ! " Insights Has the ultimate goal of creati … 8 Considers the bank effect as a … 3 Should decide to constitute ei … 12 May reflect corporate manage … 37 ! 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 6 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 15. In marketing terms, what is a segment? Il 97% dei partecipanti (57 su 59) ha risposto correttamente a questa domanda. 16. What is Remarketing in the Digital Marketing? Il 88% dei partecipanti (45 su 51) ha risposto correttamente a questa domanda. 17. What is the meaning of market orientation? Il 90% dei partecipanti (52 su 58) ha risposto correttamente a questa domanda. " Insights A mix of products 1 A group of customers with si … 57 ! The right products for the righ … 1 The best customers 0 " Insights The ability to target users with … 3 A piace of code to track user's … 0 A way to connect with people … 45 ! Buying ans sellind of ads impr … 3 " Insights Produce and sell products to c … 0 Company close to the custom … 1 Understanding the customers' … 52 ! Push the sales 5 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 7 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 18. What sentence is wrong about the positioning? 19. What is the expected profitability of a disruptive innovation in the short term? Il 67% dei partecipanti (39 su 58) ha risposto correttamente a questa domanda. 20. Which of the following is a constraint of the segmentation by products approach: Il 97% dei partecipanti (56 su 58) ha risposto correttamente a questa domanda. Positioning is the position that … 9 Positioning is the way in whic … 38 Positioning is the way in whic … 13 Positioning is a part of the ST … 2 More profitable than a sustain … 19 Less profitable than a sustaini … 39 ! As profitable as a sustaining in … 0 " Insights It does not consider the chara … 56 ! It is complex to perform 0 It requires statistical-mathema … 1 It increases distribution costs 1 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 8 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 21. Which of the following is NOT a benefit of segmentation? Il 89% dei partecipanti (50 su 56) ha risposto correttamente a questa domanda. 22. Which of the following alternative best describes the "core" of a business plan for a startup company? Il 38% dei partecipanti (22 su 58) ha risposto correttamente a questa domanda. 23. A Blue Ocean Strategy is based on Il 69% dei partecipanti (40 su 58) ha risposto correttamente a questa domanda. " Insights Risk hedging 4 Fragmentation of advertising … 50 Higher control over marketing … 1 Greater focus of company res … 1 " Insights Operating plan 1 Financial plan 1 Strategic plan 34 Product and services section 22 The search of one or more pro … 3 The search for target custome … 40 The search for a new market s … 15 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 9 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 24. Why do successful companies of fail or strongly downsize afterr their period of success? 25. How are digitally-based disruptive innovations adopted compared to traditional innovations? Il 85% dei partecipanti (50 su 59) ha risposto correttamente a questa domanda. 26. Which of the following statements about startups’ investors is WRONG? Il 14% dei partecipanti (8 su 57) ha risposto correttamente a questa domanda. " Insights Successful companies attempt … 3 Successful companies attempt … 3 Successful companies tend to … 50 " Insights Their adoption is much quicke … 50 ! Their adoption is much quicke … 5 Their adoption is quicker than … 4 " Insights Business Angels may offer ma … 8 ! Venture Capitalists are profess … 5 Ve n t u re C a p i t a l i s t s h a v e a s t r i c … 1 None of the options above 43 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 10 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 27. Minimum Viable Products: Il 69% dei partecipanti (29 su 42) ha risposto correttamente a questa domanda. 28. A sustainable competitive advantage: Il 72% dei partecipanti (42 su 58) ha risposto correttamente a questa domanda. 29. Which of the following is not a common business plan fallacy? Il 85% dei partecipanti (47 su 55) ha risposto correttamente a questa domanda. Should not be used in B2B set … 6 Concretize falsifiable hypothes … 29 ! Can be replaced by market res … 5 Are good to test physical prod … 2 Is based on a differentiation a … 6 Reflects a favourable foreseen … 10 Has to be continuosly nurturd … 42 " Insights Business plan can perfectly pr … 3 Business plans shall be based … 47 Business plans should not cha … 2 Business plans are reliable irre … 3 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 11 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 30. 1. How can value be created inside a company? Il 92% dei partecipanti (55 su 60) ha risposto correttamente a questa domanda. 31. Which of the following statements about startups’ valuation is CORRECT? Il 92% dei partecipanti (49 su 53) ha risposto correttamente a questa domanda. 32. Which of the following is NOT a benefit of e-commerce strategy? Il 98% dei partecipanti (56 su 57) ha risposto correttamente a questa domanda. Market-driven approach 1 Te c h n o l o g y - d r i v e n a p p r o a c h 3 Customers as co-creators 1 All of the above 55 " Insights Post-money valuation refers t … 49 ! Post-money valuation refers t … 1 Pre-money valuation refers to … 2 None of the above 1 " Insights Possibility to create market for … 0 Direct control of the final mar … 1 Possibility to reach new custo … 0 Greater role of intermediaries 56 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 12 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 33. A customer journey is Il 94% dei partecipanti (58 su 62) ha risposto correttamente a questa domanda. 34. The three key steps for assessing a cost leadership advantage are: Il 93% dei partecipanti (57 su 61) ha risposto correttamente a questa domanda. 35. Which of the following statements about the Strategic Business Unit (SBU) is WRONG: Il 90% dei partecipanti (52 su 58) ha risposto correttamente a questa domanda. The set of activities to target u … 0 The set of activities the compa … 4 Away to connect with people … 0 The path the customers go thr … 58 ! Identify the activities generati … 57 Identify the costs generating t … 2 Identify the most important pr … 2 " Insights An SBU must carry out a defin … 5 An SBU has itsown competitors 1 An SBU must have distinct an … 52 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 13 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 36. In Porter's 5 forces framework, the suppliers’ bargaining power depends on: Il 87% dei partecipanti (48 su 55) ha risposto correttamente a questa domanda. 37. Which of the following is NOT a positioning critical success factor: Il 90% dei partecipanti (52 su 58) ha risposto correttamente a questa domanda. 38. According to the Resource Based View, a firm's ability to sustain a competitive advantage over time depends primarily on: Il 79% dei partecipanti (48 su 61) ha risposto correttamente a questa domanda. " Insights The legal requirements neede … 0 A technological innovation re … 7 None of the above 48 " Insights Directed to a specific custome … 1 Broad and comprehensive 52 Delimited and defined 4 Simple and clear 1 The availability of tangible or i … 11 The availability of intangible r … 2 The availability of tangible or i … 48 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 14 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 39. Which of the following statements about the Strategic Business Unit (SBU) is WRONG 40. Which of the following is not a common business plan fallacy?. 41. In communication, which of the following statements about “earned media” is CORRECT? Il 95% dei partecipanti (55 su 58) ha risposto correttamente a questa domanda. 42. In Porter’s 5 forces framework, the suppliers’ bargaining power depends on " Insights An SBU must carry out a defin … 4 An SBU must have distinct an … 52 An SBU must have clearly defi … 4 Opzione 1 9 Opzione 2 8 " Insights The company pays third partie … 0 The company creates its own … 1 Consumers create and share c … 55 ! Third parties purchase space o … 2 The legal requirements neede … 0 A technological innovation re … 7 None of the above 51 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 15 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 43. In a multi-domestic model of international expansion Il 53% dei partecipanti (31 su 58) ha risposto correttamente a questa domanda. 44. Which of the following is NOT a benefit of e-commerce strategy? 45. Customer Development:. Single choice. The relevance of local respons … 31 ! The relevance of local respons … 10 The relevance of local respons … 17 " Insights Greater role of intermediaries 55 Possibility to create market for … 0 Possibility to reach new custo … 0 Direct control of the final mar … 2 is a different name for Lean St … 1 ends when growth hacking sta … 0 is included in the conceptual t … 34 and Agile Development are m … 2 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 16 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 46. What are the 3 main numbers that an entrepreneur has to forecast in a business plan?. Single choice. 47. Complementors are recognized as an additional factor in Porter’s 5 forces model, defined as:. Single choice. 48. Which is the typical advantage of platform-based businesses compared to traditional businesses:. Single choice. Sales, Number of Employees, … 0 Sales, Operating Costs, Invest … 54 Sales, Operating Costs, Cost o … 5 Sales, Number of Employees, I … 0 " Insights Non-competing companies w … 3 Non-competing companies w … 55 Competing or non-competing … 1 " Insights A stronger focus on few differ … 1 An easier access to compleme … 2 Lower costs thanks to the red … 51 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 17 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 49. The Business Model Canvas is: 50. Brand image is: 51. In the choice of target segments, which variables a company needs to consider? A powerful tool for visualizing … 49 A decision support system for … 6 A model for valuing the poten … 5 What is perceived from a bran … 56 The company’s promise to its … 0 How the company wants to b … 3 Which values the company wa … 0 " Insights Possible creation of entry barri … 0 Attractiveness of the segment … 53 Attractiveness of the segment … 1 Possible creation of entry barri … 3 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 18 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 52. How do disruptive innovations usually perform relative to existing products/services in the market?. Single choice. 53. Which is a typical characteristic of the development of digitally based disruptions?. Single choice. 54. In a cross-border M&A:. Single choice. Less performing than existing … 33 More performing than existin … 25 They have the same performa … 0 Companies clearly focus on co … 8 Companies requires complem … 10 Companies can adopt a trial-a … 39 The risk of integration difficult … 43 The risk of having a larger deb … 0 The risk of having a too much … 9 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 19 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 55. Which of the following actions is NOT necessary to achieve a differentiation advantage?. Single choice. 56. Which of the following is a cost-based pricing?. Single choice. 57. Which of the following is NOT an objective of positioning 58. Cash Burn Rate To m a p t h e p r o d u c t a t t r i b u t e s … 1 To u n d e r s t a n d w h e r e a n d h o w … 12 To c h a n g e o r d e l e t e t h o s e r e s … 44 " Insights Perceived value pricing 1 Going-rate pricing 0 Target return pricing 56 Dynamic pricing 1 Understand the relative impor … 14 Evaluate consumers’ perceptio … 9 Find free spaces where to plac … 9 Show the superiority of the co … 29 " Insights Describes the annual financial … 0 Describes the monthly financi … 54 Corresponds to the number of … 1 None of the options above is … 1 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 20 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=O…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 59. Which of the following statements concerning corporate and business strategy is CORRECT 60. What does ambidexterity refer to? 61. A source of cost advantage for a certain company can be 62. In Porter’s 5 forces framework, the buyers’ bargaining power depends on " Insights The definition of a corporate s … 5 The definition of a business st … 47 Business strategy and corpora … 7 The separation of emerging b … 48 Creation of an R&D unit dedic … 11 Dedicate a new plant to the pr … 0 The preferential access to raw … 18 The presence of a patent for t … 1 Both of the above 43 The number and relative size … 8 The buyers’ importance in defi … 2 Both of the above 51 16/01/22, 11:52 Questions for S&M (Modifica) Microsoft Forms Pagina 21 di 21 https://forms.office.com/Pages/DesignPage.aspx?auth_pvr=Or…-5kynfTVDjuhFOObXCLJUQUxYWVIxNVpQSVE4WFZJSkJIUkxQSDNFQS4u 63. What is not a key principle for the Lean Startup Approaches? 64. Which of the following statements regarding corporate goals is CORRECT 65. 1. In strategy road mapping, strategic alternatives are assessed against the following conditions: Il 86% dei partecipanti (49 su 57) ha risposto correttamente a questa domanda. Making experiments 0 Cutting waste 13 Being cheap 30 Listening the voice of the cust … 3 Shareholder wealth maximizat … 11 Shareholder wealth maximizat … 48 Stakeholders’ interests should … 3 " Insights The expected market growth a … 3 The expected economic return … 49 ! The expected revenues and th … 5