13 01 20

Pagina 1

Operations Management Exam –July 20th, 2015 page 1/1 OPERATIONS MANAGEMENT EXAM prof. Alberto Portioli Staudacher, Marco Taisch, Matteo Rossini January 13th, 2021 Exercise 1 (9 points) ABC S.p.A is organizing a fundr aising event (for hospitals hit by the pandemic) that can hold up to 500 guests. The event consists in movie screening and a dinner. ABC wants to maximize the revenues from this event so they deci ded to offer two types of tickets: a discounted one that people can buy from 90 days to 30 days before the event at 300 € and a full price one that people can buy from 29 days to the day before the event at 800 €. They can certainly fill the venue selling only discounted tickets. The demand of full price tickets follows a normal distribution with mean 200 and a standard distribution of 62. The company is offering a welcome drink to all participants and will pay the catering company a week after the event 12 € for each drink consumed. Based on the historical data they know that only 50% of the participants will take the drink. They will also offer to all the people the dinner: ABC will pay the catering company two weeks before the event 40 € per person. Only to full price participants the company will give a special gold plaque of the event that costs 65 € each. These plaques are donated by a local Jewelry brand. ABC will buy a souvenir before the event and give it to everyone: the small bag souvenir for Discounted costs 5 € each, while the big bag for Full customers costs 10 € each. The company has rented the venue and a security service for a total of 15000€ After the movie, ABC expects disc ounted price ticket participant to not donate and estimate that 70% of the Full price participants will donate 80 € each. Data interpolation is not requested. You can take…