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Name: _________________________ Surname: _________________________ Student Number (matricola): _________________________ Personal Code: _________________________ L&I - First Call June 25th A.Y. 2020-2021 - Innovation – Prof. Buganza On the next pages, you will see 5 questions regarding the Innovation part. - Each question has one correct answer among the four alternatives. - The fifth alternative is compulsory, and it is an open space for the justification, which is essential to get the full points of the questions. - Be sure to select only one of the answers (with the exception of the "Justify your answer" box needed in each answer). One final note: many questions are based on real cases. To answer, consider only the information written in the text and not what you may know about the case. This part of the exam lasts 30 minutes. Name ________________________________________________________________ Surname ________________________________________________________________ ID (matricola) ________________________________________________________________ PLESE PROVIDE YOUR PERSONAL INFORMATION ON EACH PAPER WHERE REQUESTED. Name: _________________________ Surname: _________________________ Student Number (matricola): _________________________ Personal Code: _________________________ Q1. In 2019, Nutella Biscuits were announced as the new product of Ferrero, the Italian company known worldwide for iconic products such as Nutella (the hazelnut cream) and Ferrero Rocher (the chocolate coated hazelnut within a sphere of cream and wafer). The hype for these new biscuits was initially high as the company claimed the originality of the cookie as opposed to other cream-filled cookies, such as Oreos or Baiocchi (two cookies with cream in the middle). Indeed, they argued that the…