Call 1 25 01 23 with Sol

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Strategy & Marketing Academic Year: 2022-2023 Prof. XXX January 25th, 2022 Examination Session Time allowed: 30 minutes STRATEGY 1. Why does a (technology-based) disruptive innovation address the lower-end segment of the market? a) Because it allows to beat competitors operating in the low-end segment of the market b) Because it reduces the incumbents’ ability to react to the company’s entry in the market c) Because it allows the company to remain unnoticed by incumbents d) Because it increases the likelihood of attaning a premium price in the long run 2. Accordingly to the mainstream/sustaining innovation model? a) Newcomers are the only companies pursuing innovation and bringing to the market new products/services b) Incumbents usually significantly invest in innovating their products/services c) Start-ups are, among newcomers, those with the highest chance of success in bringing an innovation to the market d) Technology-based innovation is the only type of innovation allowed for targeting the mainstream market 3. A Blue Ocean Strategy is most likely to be successful if: a) It leads to the creation of a completely new market not yet addressed by any existing competitor b) It allows the company to enter in a market c) It is based on the proposition of an existing business model in a new market d) The company is an established incumbent in the industry 4. Conglomerate portfolios might suffer from: a) The de-focus of top management about the achievement of potential synergies b) The cost of capital (bank effect) resulting from a too large debt c) The too large size of the company d) The presence of seasonality in their different businesses 5. In a cross-border M&A: a) The risk of integration difficulties is usually greater than in a within-border M&A b) The risk of…