Example of business game 20132014 Final thesis

Pagina 1

BUSINESS GAME 2013 Tesi di laurea triennale Group 111 Tutor: Salimnezhad Aida Baldassarre Antonio 759668 Biscarini Matteo 756683 Musotto Massimo 758105 Nome relatore 2 AGENDA Baldassarre Antonio, Biscarini Matteo, Musotto Massimo “The best product at the best price” AGENDA • MARKET ANLYSIS • CORPORATE STRATEGY • FUNCTIONAL DECISION • ANALYSIS OF RESULTS • MS AND FINANCIAL ANALYSIS • CONCLUSION Nome relatore 3 0 0,2 0,4 0,6 0,8 1 1,2 1 Sales Time Product Life Cycle Curve Firms 8 Market characteristics Large-scale distribution; Market B2B Washing Machine (WM) • Seasonal trend and small oscillation around a mean value • Mature market • Interest to price and service Tumble Dryers (TD) • Growing trend • Growing market • Interest to innovation and quality MARKET ANALYSIS Introduction Growth Maturity Decline TD WM Baldassarre Antonio, Biscarini Matteo, Musotto Massimo Nome relatore CORPORATE STRATEGY 4 “The best product at the best price” Quality Innovation Ecology Service Essential Product Tangible Product Expanded Product Critical Success Factors Baldassarre Antonio, Biscarini Matteo, Musotto Massimo Nome relatore VALUE DRIVER MAP 5 Premium Price MARKETING AND SALES AREA • Price • Trade Promotion • Advertising • Sales Forecast PRODUCTION AREA • Lot Size • Outsourcing • Flexibility of production Line • Line Automotion FINANCING SOURCING AREA • Numerousness • Localitazion • Dependability • Lot Sizing DISTRIBUTION AREA • After Sale service • Distribution channel • Traposrtation HUMAN RESOURCES AREA RESEARCH AND DEVELOPMENT AREA • Co-design • Industrial design • Product technology • Product Width & Depth Baldassarre Antonio, Biscarini Matteo, Musotto Massimo