Project Example

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1.1 Introducing Banca Mediolanum 1.2 The Current Meaning 2.1 Technological Analysis 2.2 Social Analisys 3.1 Giving a New Meaning 3.2 The Manifesto Executive Summary 4.1 Introduction 4.2 Customer Segments 4.3 Problems & Needs 4.4 The Solution 4.5 Channels 4.6 Unique Value Proposition 4.7 Unfair Advantage 4.8 Metrics 4.9 Economical Feasibility Analisys 4.10 In a Nutshell: Final Considerations 5.1 Meet the Team 5.2 Team Development What is happening nowadays is that Mediolanum wastes time and money in a call center service that cannot always meet customers’ needs. How to solve it? By changing the meaning leveraging on Artificial Intelligence. Why should people call when they can connect? Why should customers repair when they can build? To answer these questions, it has been necessary to analyze Banca Mediolanum problems, digging also in social and technological trends. This pursuit made possible to be “Costruito intorno a Te” no more only a motto, but a way of thinking that fits on people’s lives. The bank and the people face innovation together in a unique path that aims at a complete personalized account through an Omnichannel strategy. The goal is the maximization of customers’ benefits without losing Mediolanum’s perspective. It takes time to be strong: a path with safe camps is needed to reach the peak. Thus, the Artificial Intelligence learns through data connecting with people to build the uniqueness. The final purpose of this idea is to create tailored accounts that ease people’s lives, save time and make more accessible the communication with their bank. (Financial year 2017, for Mediolanum Group) Setting in motion the issue presented in this project is the Customer Service Department at Banca Mediolanum. Being a Bank with no brick and mortar locations,…