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Exam simulation 2020 1. MOFILM is a British-based content sourcing company, which allows users to produce video and photographic content for various brands and social causes. The company was co-founded by Jeffrey Merrihue. Jon Landau is the Chairman of the MOFILM Advisory board. The website has 50,000 filmmakers who can produce work with a number of companies, including, brands such as Pepsi and Chevrolet. Once the users propose their videos or photo, the brand chooses the best 5 which are awarded and the best one which get paid. - It is not an innovation mall because the governance is flat - It is an innovation community because the governance is hierarchical - It is a consortium because the participation is open - It is an elite circle because the governance is hierarchical - None of the previous one 2. Gillette is an American brand of safety razors and other personal care products including shaving supplies. The company tried to loyalize customers with offering hand-shaving razors almost for free, and charging the razor blades recharges. This is an example of: - How a company can create value - How a company can capture value 3. Uber, the transportation company whose mobile application connects consumers who need rides with drivers who are willing to provide them. Founded in 2009, the company has enjoyed fantastic growth (it operates in hundreds of cities in 60 countries and is still expanding). It has reported tremendous financial success (the most recent funding round implies an enterprise value in the vicinity of $70 billion). And it has spawned a slew of imitators (other start-ups are trying to emulate its “market making” business model). Uber has clearly transformed the taxi business. According to the definition above, is Uber a disruptive innovation? - Yes -…