2022 09 07 Exam SM 5th call Kotlar

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Strategy & Marketing Academic Year: 2021-2022 Prof. xxx September 7th, 2022 Examination Session Time allowed: 30 minutes 1. Which is a typical characteristic of the development of digitally based disruptions? a) Companies clearly focus on cost and differentiation advantages b) Companies requires complementary assets for their innovation c) Companies can adopt a trial-and-error approach with low investments 2. What does ambidexterity refer to? a) The separation of emerging businesses from the existing ones in the organization b) Creation of an R&D unit dedicated to develop technologies and solutions for new businesses c) Dedicate a new plant to the production of new products 3. The Business Model Canvas is: a) A powerful tool for visualizing existing or potential business models of a company b) A decision support system for selecting resources and activities to sustain the competitive advantage c) A model for valuing the potential profit coming from a new business idea 4. A source of cost advantage for a certain company can be: a) The preferential access to raw materials b) The presence of a patent for the production process c) Both of the above 5. Which of the following actions best describes the domain of business strategy: a) The acquisition of a startup or innovative small company b) Those decisions that lead to significant cost reduction and/or significant differentiation compared to the competitors c) Those decisions that define the industry/market in which the company should invest 6. In Porter’s 5 forces framework, substitute products refer to: a) Only those products that satisfy the same customer needs, have lower performance and lower cost b) Only those products that satisfy the same customer needs, and belong to a different product category c) Only those…