Full exam for Strategy and Marketing in the Management Engineering degree programme at Politecnico di Milano. The document covers: Strategy & Marketing Academic Year: 2021-2022 Prof. xxx September 7th, 2022 Examination Session Time allowed: 30 minutes 1. Which is a typical characteristic of the development of digitally based disruptions? a) Companies clearly focus on cost and differentiation advantages b)
Full exam for Strategy and Marketing in the Management Engineering degree programme at Politecnico di Milano. The document covers: Strategy & Marketing Academic Year: 2021-2022 Prof. xxx September 7th, 2022 Examination Session Time allowed: 30 minutes 1. Which is a typical characteristic of the development of digitally based disruptions? a) Companies clearly focus on cost and differentiation advantages b)
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Strategy & Marketing Academic Year: 2021-2022 Prof. xxx September 7th, 2022 Examination Session Time allowed: 30 minutes 1. Which is a typical characteristic of the development of digitally based disruptions? a) Companies clearly focus on cost and differentiation advantages b) Companies requires complementary assets for their innovation c) Companies can adopt a trial-and-error approach with low investments 2. What does ambidexterity refer to? a) The separation of emerging businesses from the existing ones in the organization b) Creation of an R&D unit dedicated to develop technologies and solutions for new businesses c) Dedicate a new plant to the production of new products 3. The Business Model Canvas is: a) A powerful tool for visualizing existing or potential business models of a company b) A decision support system for selecting resources and activities to sustain the competitive advantage c) A model for valuing the potential profit coming from a new business idea 4. A source of cost advantage for a certain company can be: a) The preferential access to raw materials b) The presence of a patent for the production process c) Both of the above 5. Which of the following actions best describes the domain of business strategy: a) The acquisition of a startup or innovative small company b) Those decisions that lead to significant cost reduction and/or significant differentiation compared to the competitors c) Those decisions that define the industry/market in which the company should invest 6. In Porter’s 5 forces framework, substitute products refer to: a) Only those products that satisfy the same customer needs, have lower performance and lower cost b) Only those products that satisfy the same customer needs, and belong to a different product category c) Only those…
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