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NAME: ___________________________ SURNAME: ___________________________ ID (matricola): ___________________________ 1 LEADERSHIP & INNOVATION A.Y. 2014/2015 Exam Call of September 7th, 2015 1) Which are the main phases of the creative process? Please fill the table indicating the name of the phase and a brief description for each phase, making also an example of the creative process followed during your experience in team work Phase Description Example □ ATTENDING – Team N: _____________ □ NON-ATTENDING □ If requirements are met, I would like to take the optional oral exam. DURATION: 1h 30min RULES:  The questions have been formulated thoroughly and they intend to have a precise and clear answer.  The answers have to fit in the space that has been allocated to each of them.  The synthesis ability it will be positively evaluated.  We will NOT accept any extra/scratch pages. 2 2) Imagine you are a high quality car maker who wants to develop a new electric vehicle. Which type of user needs analysis methodology you suggest to use? Why ethnography can have some limits in this context? What are the type of users you would select for analysis. a) Suggested methodology: _________________________________ b) Motivation: c) Limits of ethnography: d) Type of users: 3) What is the difference between validative and exploratory test of a product/service/solution? Could you please make an example of each of the two types of test? Validative test Exploratory test What is it? Example Main difference among the two: Leadership & Innovation – Exam Call of September 7th, 2015 NAME: ___________________________ SURNAME: ___________________________ ID (matricola): ___________________________ 3 4) The model of the “S -Curves” powerfully illustrate s the difference between radical and…