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- University
- Politecnico di Milano
- Degree programme
- Management Engineering
- Subject
- Leadership & Innovation
- Classification
- Exercises · Other
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Price discrimination exercises
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Leadership & InnovationOther
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LEZ10 PRICEDISCRIMINA TIONEXERCISES Ex1 MONOPOLY IT CostStructure say ÈÈ FEYENTS q aggWECANIdentify DEMANDFunctionsFORTHEDIFFERENTSEGMENTS Fourstepsanalysis1.1monopolysituation iLmate1.3resaleisnotpossibleV 2GPDprices compareandmakeachoice4Analyseperformancesbetweenthetwooptions CPDPRICES Wehavetomaximiseprofitforthetwomarkets APi2.50.59A P tapayTc2.50.50 moto i ggg TEF MÉEFIEfixedcostsareequallydividedamongthetwomarkets TomaximiseItwehavetocalculateadottaoandverifythemaximum troughthesecondordercondition Ito GIFMR2.5Qameo qfba.SIsasoogg7pi71.2sfuserday Weverifythemaximum IIe1oVox ThemaximumprofitisIt 3125FaElday TheconsumersurplusisCsfftp.IQo ftp.qedg2.51.2s 2sooFthete1562se dayTo t a l W S AVftCSa4687SEday BPÉSO Iàeger P IIpGFB_5QBQbFa TomaximiseItwehavetocalculated0È VIT andverifythemaximumtroughthesecond Motoordercondition o agli gotMRS293meo QIIa.SIsasoogg7pfea.sfuserday Weverifythemaximum IffaoVor ThemaximumprofitisITS6250FaElday Theconsumersurplusiscstf qqfjffgfls2sias31254dm To t a lWSIVICsa9375Hay CPDperformanceQ'PDQEDQED_Sooouserslday PPDTAGTED9375FEdayWS14062SE dayCSGPDCSEPDCSID4687SEday uniformPRICEoneproductandoneprice QQAQB 52p 5P 103p7p3330.339p IpQF3.330.339QF IIO3.330.660 È5000tepm1ggseedayPm VIT me golf0.66ovoi amMe O TM3.330.3355000F8335FEdayWSM_VITACsm12,502EldayCSM4167Eday ANALYSEPERFORMANCES GROUPPRICEDISCRIMINATION QUANTITY UNIFORMPRICE 5000userslday 5000userslday PRICE 1.25A2.5BFuserdayV 1.667Fuserday PROFIT 9375F ay 8335FEday CONSUMERSURPLUS 4687SEday 4167Ebay TIFARE 14062SEday 12502Ebay Fromtheanalysisofperformanceswecanseethatitisconvenient tosupportGpdsinceuniformpriceisaninferiorpricingstrategylowerresultsforboththepartiescompanyritandcustomersCs WithGpdthecommerciallaunchofMsdisauthorised…
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