1645013447 2022 01 17 Exam SM 1st call

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Strategy & Marketing Academic Year: 2021-2022 Prof. XXX January 17th, 2022 Examination Session Time allowed: 30 minutes STRATEGY 1. What is the expected profitability of a (technology-based) disruptive innovation in the short term? a) More profitable than a mainstream/sustaining innovation b) Less profitable than a mainstream/sustaining innovation c) As profitable as a mainstreamsustaining innovation 2. Why do successful companies often fail or strongly downsize after their period of success? a) Successful companies attempt to achieve too ambitious objectives and this leads to failure b) Successful companies attempt to enter unknown business areas and this leads to failure c) Successful companies tend to replicate their business model and this leads to failure 3. Spinning off a business unit is a way to: a) Create an organisation with independence and autonomy b) Put a unit on the market to be sold c) Pursue an harvesting strategy 4. Once a Blue Ocean is discovered and entered by a given company: a) Incumbents in previously existing markets have no choice but copying the company, in order to be able to address the new customers b) The company has to find ways to create boundaries around the Blue Ocean in order to protect it from the entry of other companies and keep it as a permanent source of profit c) The company has to prepare itself for the turning of the Ocean from Blue to Red 5. In a strongly co-related business portfolio, the risk is increased by: a) The change of supply conditions, e.g. a reduction in the cost of raw materials, affecting the overall portfolio b) The change of demand conditions, e.g. a drop in the customers’ relevance of a certain need, affecting the overall portfolio c) Both of the above 6. Which of the following statements regarding corporate…