2022 06 15 ExamSM 3rd call Chiaroni

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Strategy & Marketing Academic Year: 2021-2022 Prof. Davide Chiaroni June 15th, 2022 Examination Session Time allowed: 30 minutes STRATEGY 1. How do mainstream customers perceive a (technology-based) disruptive innovation compared to mainstream existing products/services? a) Not interesting because it does not meet their needs b) Very interesting because it is cheaper c) Very interesting because it is a real newness 2. What does ambidexterity refer to? a) The separation of emerging businesses from the existing ones in the organization b) Creation of an R&D unit dedicated to develop technologies and solutions for new businesses c) Dedicate a new plant to the production of new products 3. A Blue Ocean Strategy is based on: a) The search of one or more profitable segments of customers within existing markets not yet properly targeted by incumbents b) The search for target customers different from those currently addressed by incumbents in a given segment c) The search for new market segments not yet targeted by incumbents, because in a stage of development close to early emergence. 4. A source of differentiation advantage for a certain company can be: a) A distribution method for reaching the final customer b) The presence of a unique product feature, even if not perceived by the final customer c) A premium price on the products of competitors 5. In a multidomestic model of international expansion a) The relevance of local responsiveness is greater than the need of integrating common activities at global level b) The relevance of local responsiveness is greater than the need for duplicating activities in each country c) The relevance of local responsiveness is at its highest due to the strength of local competitors 6. What does a company Vision define? a) The…