Call 2 15 02 23 with Sol

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Strategy & Marketing Academic Year: 2022-2023 Professor: Davide Chiaroni II written call - February 15th, 2023 STRATEGY 1. The concept of big bang disruption refers to? a) The speed and magnitude of the disruption process b) The size of the industry where the disruption takes place c) The number of the incumbents disrupted d) The size of the incumbents disrupted 2. A harvesting strategy is designed for: a) maximizing the returns from a business unit which is suffering from intense competition and/or in a declining market b) spinning-off successful businesses when they reach maturity c) minimizing the impact of a failure in a given business unit on the company d) recalling critical assets from subsidiaries in order to generate cash flow for new investments 3. The Business Model Canvas is: a) designed for suggesting how to organize internal and external activities to properly deliver the value proposition of a company b) designed for properly identifying point of difference with competitors in a certain business area c) designed for supporting brainstorming about the creation of new markets d) designed to analyze the segmentation of the target market 4. A Red Ocean: a) is an industry dominated by an incumbent company b) is the result of increased competition in a Blue Ocean market c) is characterized by the presence of a high number of small competitors d) is often replaced by a Blue Ocean 5. According to the Resource Based View, a firm’s ability to sustain a competitive advantage over time depends primarily on: a) the ability to use the company’s resources and competences across different markets b) the presence of valuable resources that are unique in a given market c) the number of alternative businesses made possible by the resources and competences of the company d)…