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Full exam for Strategy and Marketing in the Management Engineering degree programme at Politecnico di Milano. The document covers: Strategy & Marketing Academic Year: 2022-2023 Professor: Davide Chiaroni III written call - June 23rd, 2023 STRATEGY 1. Early adopters in a (technology-based) disruptive innovation? a) Are usually low_end customers b) Are usually mainstream customers with a stronger inclination

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Full exam for Strategy and Marketing in the Management Engineering degree programme at Politecnico di Milano. The document covers: Strategy & Marketing Academic Year: 2022-2023 Professor: Davide Chiaroni III written call - June 23rd, 2023 STRATEGY 1. Early adopters in a (technology-based) disruptive innovation? a) Are usually low_end customers b) Are usually mainstream customers with a stronger inclination

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Strategy & Marketing Academic Year: 2022-2023 Professor: Davide Chiaroni III written call - June 23rd, 2023 STRATEGY 1. Early adopters in a (technology-based) disruptive innovation? a) Are usually low_end customers b) Are usually mainstream customers with a stronger inclination towards innovation c) Are usually customers belonging to the industry from where the disruption comes d) Are usually customers new to the market 2. A Sustainable business model is: a) Any business model that takes into account the issues of environmental sustainability b) Any business model that remains the same in the long term thus allowing to exploit at length its competitive advantage c) Any business model that is designed to generate a profit higher than those of competitors in the short term d) None of the above 3. An ambidextrous organization is designed to? a) protect an emerging new business from the existing ones within the same company b) take advantage of a separate brand for bringing to the market a new product/service c) easily incorporate start-ups in an existing business d) all of the above 4. An Open Innovation approach: a) it is a way to reduce the costs and risks of development of innovation by leveraging external sources of ideas b) it is a way to improve the effectiveness and efficacy of internal R&D c) It is based on the assumption internal R&D is not always the best source of innovation d) all of the above 5. The ERRC Framework is used to a) Design a potential Blue Ocean strategy by incorporating suggestions coming from looking beyond existing customers b) Design a potential Blue Ocean strategy by cutting unnecessary costs in existing products/services c) Design to solve cost-efficiency trade-offs of existing businesses d) Design a potential Blue Ocean strategy by…

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