Full exam for Strategy and Marketing in the Management Engineering degree programme at Politecnico di Milano. The document covers: Strategy & Marketing Academic Year: 2021-2022 Prof. Davide Chiaroni July 6th, 2022 Examination Session Time allowed: 30 minutes STRATEGY 1. How does a (technology-based) disruptive innovation usually perform relative to existing products/services in the market? a) Less
Full exam for Strategy and Marketing in the Management Engineering degree programme at Politecnico di Milano. The document covers: Strategy & Marketing Academic Year: 2021-2022 Prof. Davide Chiaroni July 6th, 2022 Examination Session Time allowed: 30 minutes STRATEGY 1. How does a (technology-based) disruptive innovation usually perform relative to existing products/services in the market? a) Less
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Strategy & Marketing Academic Year: 2021-2022 Prof. Davide Chiaroni July 6th, 2022 Examination Session Time allowed: 30 minutes STRATEGY 1. How does a (technology-based) disruptive innovation usually perform relative to existing products/services in the market? a) Less performing than existing solutions b) More performing than existing solutions c) They have the same performance 2. In Porter’s 5 forces framework, the suppliers’ bargaining power depends on: a) The legal requirements needed to operate in a given industry or market b) A technological innovation registered in an international patent office c) None of the above 3. A successful use of the ERRC Frameworks is based on: a) The usage of all the dimensions of the framework (eliminate, reduce, raise, create) b) The design of a new value proposition targeting differently existing and new customers c) The maximization of the value creation for the existing customers, even in trade-off with the products or services costs 4. The building block of “key partners” in the Business Model Canvas: a) Includes all the suppliers of a company that are instrumental to its main activities b) Reflects the willingness of the company to establish relationships with a certain typology of suppliers or other actors of the eco-system c) Comprises a limited number of suppliers and actors of the eco-system of the company, selected on the basis of the value proposition 5. A source of cost advantage for a company can be: a) The preferential access to local distribution channels b) The presence of distinctive product/service attributes that increase the perceived value by customers c) None of the above 6. Which of the following statements concerning corporate and business strategy is CORRECT: a) The definition of a corporate strategy can…
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