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Strategy & Marketing Academic Year: 2022-2023 Prof. Davide Chiaroni July 17th, 2023 Examination Session Time allowed: 30 minutes STRATEGY The building block of “key resources” in the Business Model Canvas: a) Can be filled in using the VRIO model b) Reflects the list of more valuable resources of a company taken from the financial statements of the company itself c) Provides a picture of the assets needed for supporting the production of the key products/services of the company d) It is filled in only if the company has the ownership of some physical assets Which one of the following statements about the Strategic Business Unit (SBU) is WRONG: a) A SBU must focus on a specific market and be responsible of its economic performance b) A SBU must have distinct but related objectives compared to those of the company c) A SBU can be run independently from the company d) A SBU must have distinct suppliers and customers across the value chain compared to the company Which of the following is a critical success factor for strategic positioning: a. Segment the market and identify a specific target b. Ensure enough flexibility to respond and adapt to future market trends c. Offer a temporary advantage that can push existing competitors out of the market d. Identify the substitutes available in relation to existing product/services in an industry A (technology-based) disruptive innovation in the short term? a) Usually brings to the market a product/service with a lower quality, in terms of established performance, than exsisting ones b) Usually provides a better quality along most of the dimension along which the product/service is valued by the customer. c) It is usually characterized by a me too approach in respect of existing products/services d) Usually provides superior…