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- Politecnico di Milano
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- Management Engineering
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- Strategy and Marketing
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Oral exams 2201 morning
University study material for Strategy and Marketing in the Management Engineering degree programme at Politecnico di Milano. The document covers: 1. - a company coming into a new industry - management of innovation (disruptive technology) PROs of an organic growth (concentric) It seems in the quotes that having the technology already in R&D they already have it as strengths. This technology advance does not ensure that
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University study material for Strategy and Marketing in the Management Engineering degree programme at Politecnico di Milano. The document covers: 1. - a company coming into a new industry - management of innovation (disruptive technology) PROs of an organic growth (concentric) It seems in the quotes that having the technology already in R&D they already have it as strengths. This technology advance does not ensure that
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1. - a company coming into a new industry - management of innovation (disruptive technology) PROs of an organic growth (concentric) It seems in the quotes that having the technology already in R&D they already have it as strengths. This technology advance does not ensure that they are going to be successful. What does Sony have to do? What customer would you target in the automotive industry? The incumbents of the field or new entrants? 2. - how an incumbent company is coping with managing new technologies and innovation - STEEP analysis - how companies in the oil and gas field can shift to sustainability 3. - diversification strategy: not geographical because they are already very present worldwide, so they work on the product scope, but how? What kind of market they have in mind while creating this portfolio? 4. - geographical diversification - different positioning in different markets 5. 6. Pros and Cons of this alliance 7. 8. 9. - strategic fit 10.
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